Hello! I'm Josephine, a London-based floral designer and the creative force behind Phine Flowers.
Following a successful career in both theatre and hospitality management, I decided to follow my heart and take a deep dive into my lifelong love of flowers. Given the nickname "Phine" (pronounced "Feen") by both of my grandmothers when I was growing up, I loved the idea of giving my business a name that connected back to where I came from.
In 2023, I founded Phine Flowers, drawing on my diverse background and transforming my experiences into an opportunity to craft beautiful, unique floral arrangements and create unforgettable moments, for both special and everyday occasions.
I'm drawn to the natural beauty that surrounds us and I find inspiration constantly, all the way from my local parks in the city to the gorgeous landscapes of the countryside, using it to infuse my designs with the essence of the ever-changing seasons.
At Phine Flowers, sustainability is at the heart of everything we do. With each floral design, we strive to use eco-friendly techniques - from sourcing as many British blooms as we can, to using eco-conscious packaging - to ensure minimal impact on the planet. No floral foam or single use plastics here!
